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Marketing and communications are ever-evolving areas, with trends
and issues quickly emerging, and often fading just as fast. An
evergreen issue that continues to gain more and more traction is
that of socially responsible and ethical marketing. The text
discusses the increasing importance of socially responsible and
ethical marketing and communication in today's world, where social
media and social marketing have a wide reach. With practical
applications and case studies for marketing and management
practitioners to implement socially responsible and ethical
communication campaigns, the book provides a tool kit for marketing
and management practitioners to implement socially responsible and
ethical communication campaigns. It is a must-read for researchers
in social and ethical marketing, as well as educators in marketing,
communication, social responsibility, sustainability, and ethics.
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Shaky People (Paperback)
Michelle A. Jackson
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R512
R433
Discovery Miles 4 330
Save R79 (15%)
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Shaky People (Hardcover)
Michelle A. Jackson
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R899
R760
Discovery Miles 7 600
Save R139 (15%)
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